Ammer is Marvel’s marketing hero

March 5, 2008

“Geoffrey Ammer has partnered with superheroes for his next gig, joining Marvel Studios as prexy of worldwide marketing and home entertainment. In the new post, the former Sony and Disney marketing topper will oversee the advertising, publicity and promotional campaigns for Marvel’s slate of self-produced pics, starting with “Iron Man,” which bows May 2. “The Incredible Hulk” follows on June 13.”