Carl’s Jr. Hollywood Mogul?
Hollywood Newsroom is now Buzz Newsroom! Visit and bookmark our new site. Buzz is bigger and better, including sports, world news, gadgets and the entertainment news that you're used to. Same staff, just more stuff! Why Fark, Drudge and Huffington when you can Buzz!?Will Bud.TV get competition from Burger.TV? Fast-food chain Carl’s Jr. is considering a foray into online branded entertainment, having met digital-minded production companies in recent weeks with help from ad-buying firm Initiative Media.
Just as Anheuser-Busch launched its own hub for original video programming last year in the form of Bud.TV, Carl’s Jr. wants to target young males with edgy comedic webisodes.
Brad Haley, executive vice president marketing for Carl’s Jr., confirmed his company was interested in shifting away from traditional digital advertising, but cautioned the initiative was in an exploratory phase.
“We’ve been intrigued by some ideas, but at this point we haven’t made commitments to anybody,” he said, noting that its CKE Restaurants Inc. corporate sibling Hardee’s also might adopt such an approach.
Haley said the proposed programming could be in the vein of Carl’s Jr.’s ballyhooed 2005 TV commercial featuring a bikini-clad Paris Hilton washing a Bentley, which became one of Internet video’s first viral hits.
- From Reuters