DreamWorks’ Katzenberg betting big on 3-D
March 11, 2008
“Clearly I’m putting my money where my mouth is and the company’s bet on it,” said Katzenberg in an interview at his headquarters a day before making his pitch to movie exhibitors in Las Vegas at the annual ShoWest conference.
DreamWorks’ 3-D initiative, using proprietary technology and processes, has been in the works for about 18 months and will make its theatrical debut on March 27, 2009 with “Monsters vs. Aliens.”
Via Reuters
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