E! pays $7 million for New Line pics

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Posted August 4, 2008 at 6:45 am | Tags:

E! Entertainment TV has ponied up about $7 million for some runs of the theatrical version of “Sex and the City” in the network window following the movie’s basic-cable premiere on the USA Network.
As part of the deal, E! has bought a second position in two other New Line pictures still unreleased to the multiplexes: “The Women,” which kicks off on TBS, and “He’s Just Not That Into You,” which makes its debut on USA. E!’s license fee for each of these two titles will be 4% of the domestic box office.

- from Variety



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