Marvel Superheroes to Be Recast for Japan
Hollywood Newsroom is now Buzz Newsroom! Visit and bookmark our new site. Buzz is bigger and better, including sports, world news, gadgets and the entertainment news that you're used to. Same staff, just more stuff! Why Fark, Drudge and Huffington when you can Buzz!?The superheroes of Marvel Entertainment have been turned into toys, cartoons and, perhaps most profitably, live action films like “Iron Man” and the Spider-Man series. Now they are being adapted again — this time specifically for the Japanese market.
Marvel is teaming up with Madhouse, a renowned Japanese animation studio, to develop new versions of its characters for four anime series that will premiere in spring 2010 in Japan.
Rather than simply importing American characters and concepts, said Simon Philips, president of Marvel International, the goal is to create “something that is part of the fabric of society.” This means reimagining the back stories and redesigning the look of Marvel’s stable of characters to reflect Japanese culture. “It will create an entire parallel universe for Marvel,” he said.
“Marvel today is so open-minded,” said Jungo Maruta, the president and chief executive of Madhouse, through his interpreter, Alex Yeh, the chief operating officer of the studio, during a recent meeting in New York. “Marvel gives creators freedom to fly.”
- from NYTimes