No self respecting STRAIGHT guy would go see Sex in the City
Anticipation for the bigscreen “Sex and the City” has been growing for weeks among its fans, many of whom are planning viewing parties around its opening later this week. But will anyone else see it?
New Line, which preemed the pic in Gotham on Tuesday, signed up a bevy of official promotional partners, and plenty of other companies are also trying to tie into the bow.
Among the tie-ins: sold-out $130 “Sex and the City” tours in Gotham, which stop off at the Pleasure Chest, where Charlotte purchased her Rabbit sex toy, and the bakery where Miranda devoured cupcakes, before a light dinner, screening of the movie and afterparty at Guesthouse.
At the ArcLight “Sex and the City” parties in Hollywood, moviegoers get two Cosmos, appetizers and a “Sex and the City” fedora and martini glass, along with admission to the movie, for a $60 ducat; the ArcLight added party screenings due to demand. Other fans are planning their own informal Girls Night Out visits to the multiplex.
However, there’s no escaping the fact that the movie is a chick flick with strong appeal among an older femme demo but questionable interest among others. All the magazine coverage in the world — 63 pages in the May 23 edition of Entertainment Weekly alone — and “Sex and the City” TV marathons haven’t really moved the needle among men, many of whom suggest they’d rather be shot than sit through the movie.
Nevertheless, it’s possible, one marketing guru said, that the pic will cross over from “Baby Mama” and “Made of Honor” territory into “The Devil Wears Prada” grosses.
- From Variety