Blu-ray fumbles after winning format wars

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Posted April 30, 2008 at 4:56 pm | Tags:

Hot on the heels of last week’s report from ABI Research noting that many consumers may not see the picture quality difference between Blu-ray and standard DVDs comes the latest Blu-ray sales figures from NPD Group. And they’re not pretty.
According to NPD, sales of Blu-ray standalone players plummeted 40 percent from January to February, then rose a scant 2 percent from February to March. The general consensus was that once Toshiba dropped its support for the HD DVD format early this year, sales would increase.
In fact, sales of Blu-ray standalone players remain so low that NPD has not yet released actual numbers, for fear that it would be easy to identify individual retailers. The research group will start to give actual figures later this year, said Ross Rubin, director of industry analysis at NPD.

Via NYtimes



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