“Dark Knight” breaks preview record
July 19, 2008
From Reuters:
The new Batman movie, “The Dark Knight,” swooped into theaters to gross a record $18.5 million from midnight preview screenings ahead of its official opening on Friday, according to distributor Warner Bros.
That tally includes receipts from 12:01 a.m. Friday showings only in 3,040 North American theaters — 3 a.m. and 6 a.m. screenings were not counted — and shattered the preview benchmark of $16.9 million set by “Star Wars: Episode III — Revenge of the Sith” in 2005, the studio said.
The robust advance screenings for “Dark Knight” bolstered projections that the film was headed for an opening weekend of $100 million or more in the United States and Canada.
A $100 million “Dark Knight” debut would more than double the $47 million opening gross averaged by the five previous Batman movies released by Warner Bros, a unit of Time Warner Inc.
Those films have collectively have amassed over $1.6 billion in ticket sales worldwide since 1989, according to box office tracking service Media By Numbers.
The fortunes of “Dark Knight,” which cost about $180 million to produce, were further brightened by mostly positive reviews and a record wide release in 4,366 U.S. and Canadian theaters.
“We have been thrilled by the response to ‘The Dark Knight,’ first from the critics and now from audiences,” said Dan Fellman, head of domestic distribution for Warner Bros, in a statement. “From our earliest screenings, the buzz on the film has been white hot, and it hasn’t let up.”
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