Hulk not Smash 2.0?

Bad buzz. Creative infighting. Superhero gridlock at the multiplex. For Marvel Studios, handling gamma rays is starting to look like a cakewalk compared to turning “The Incredible Hulk” into a movie franchise. But big-screen glory has eluded him. In 2003 “Hulk,” a pricey attempt to give the monster a Spidey-size movie career, flopped after the director Ang Lee’s artsy creature was ridiculed as Gumbyesque. That picture, which cost $150 million to make, sold a disappointing $132 million in tickets in North America and made less overseas. Mr. Norton and Marvel, which has the right of final approval on the film, have sparred in recent weeks over trims, among other issues, said studio executives involved, who asked to remain anonymous as they were not authorized to speak publicly. Mr. Norton — who was hired to rewrite the script along with playing the lead — has made it clear he won’t cooperate with publicity plans if he’s not happy with the final product, these people said.

Via NYtimes