Marvel is on a mission
March 7, 2008
Launching a major movie production company right now seems like a dicey venture. But the Marvel formula has been a spectacular success for other studios the last eight years. The self-doubting Spider-Man, the bickering Fantastic Four, the misunderstood X-Men and all the other Marvel misfits have racked up a stunning $5 billion in worldwide box office, most of that for Sony and Fox. Marvel now wants its own spot at the table. After four years of planning and winning over Wall Street, “Iron Man” is the first step in the company’s quest to go from intellectual-property fount to a stand-alone Hollywood player that can greenlight big-time popcorn movies.
Via LAtimes
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