Steve Ditko just cried a little bit more than normal today…
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And you think writers now are screwed, Steve Ditko co-created Spider-Man, which made 50 ka-jillion dollars at the box-office. Now, Spider-Man is coming to Pottery Barn — using Ditko’s iconic vision of Spidey… And what’s Ditko’s cut? — nothing! Oh well…
Marvel Entertainment, looking to expand into new distribution channels, is launching a collection of Spider-Man bedding, lighting, play furniture, room décor and accessories at the upscale chain this spring. It’s part of a broader strategy by the company to promote its superhero stash to older and more affluent consumers.
“Mass will always be the bread and butter of our business,” said Paul Gitter, Marvel’s president of consumer products, North America. “But we want to expand the breadth of our brands, become trend relevant and tap into new revenue streams.”
Marvel already has taken steps in that direction, with deals in place with Nordstrom, Fred Segal and H&M. The product, mostly apparel for young men and boys, aims to break Marvel out of the “commodity product” mold. The multi-year agreement with Pottery Barn Kids focuses on home furnishings, which is among the marketer’s top five selling categories. (Overall, Spidey is in the rarefied air of multibillion-dollar franchises with successful films, TV series, comics, DVDs and merchandise from scores of licensees.)
Via Brandweek