Universal Bets $42 Million That Sacha Baron Cohen Can Continue To Taunt Middle America With Naive-Foreigner Characters
From Defamer: “On Friday, THR brought word of a multistudio bidding war for the worldwide distribution rights to Sacha Baron Cohen’s next movie, Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt, an auction obviously timed to maximize the comedian’s take before Borat’s upcoming, scaled-back release could threaten a market correction for his guerrilla filmmaking services.”