Virtual Greats creates Web celebs. Why?
The Los Angeles-based company has inked deals with Justin Timberlake, Elvis Presley Enterprises, Snoop Dogg, Paris Hilton, Raven Symone, Tila Tequila and Marvel’s Incredible Hulk to turn their likenesses into virtual goods for members of online communities like Gaia, Second Life and Habbo.
Members would pay a fee to make the avatars they use to roam around the virtual worlds look like their favorite celebrities or characters. Or they could purchase a certain hair style, catchphrase, dance move, clothing line or other bit associated with the celebs or entertainment properties.
- From Variety