WB revamps their DC movies strategy
Hollywood Newsroom is now Buzz Newsroom! Visit and bookmark our new site. Buzz is bigger and better, including sports, world news, gadgets and the entertainment news that you're used to. Same staff, just more stuff! Why Fark, Drudge and Huffington when you can Buzz!?Warners and DC (both Time Warner entities) have labored in vain over another Superman, and launches for Wonder Woman, The Flash, Green Arrow and Green Lantern. It’s maddening for fans as rival Marvel Comics has successfully begun financing its own slate of pics, first with “Iron Man,” then a reboot of “The Incredible Hulk” this summer.
That could soon change, as Warners is readying to revamp how DC’s properties are developed — changes that could be announced within the next month.
DC doesn’t have a separate film division the way rival Marvel does, which is moving forward with an “Iron Man” sequel and adaptations of Thor, Captain America and the superhero team-up “The Avengers” for 2010 and 2011.
“We’re having a lot of internal discussions on it,” Horn says. “We haven’t committed to any change at DC at this point,” adding that both Warners and DC are committed to turning “the properties into viable movie product in an intelligent way so that we introduce them like planes on a runway. They have to be set up the right way and lined up the right way and all take off one at a time and fly safe and fly straight.”
One high-profile property is “Justice League,” which Warner Bros. had hoped would start production before the writers strike.
But given that it unites Batman, Superman, Wonder Woman, the Flash, Green Arrow, Aquaman and Martian Manhunter, the studio is trying to figure out how such the pic (cast with younger actors) would affect its existing Batman and Superman franchises — and whether the script respects how the characters play off each other in the DC universe.
To put it simply: the studio doesn’t want to piss off the Comic-Con contingent.
“We’re not off the notion of a Justice League,” Robinov says. “There’s a massive interest and knowledge in the comicbook industry and it takes time to sort of catch up and understand the characters and the history, where they’ve intersected with each other and what their worlds are. That’s part of the education that we’re going through.”
- from Variety