Web Stumbles On-Air
March 1, 2008
“Quarterlife,” beacon of dreams for many a scribe, has yet to make a dime online. The web skein has found a steady aud since its early November launch, but its viewership is tiny compared with online sensations such as “The Landlord” and “I’m (bleeping) Ben Affleck,” last week’s answer to “I’m (bleeping) Matt Damon.” Marshall Herskovitz and Ed Zwick’s twentysomething serial, which bowed on NBC last week to miniscule ratings, isn’t alone. Programmers are still trying to figure out how to build — and retain — an aud for serialized shows online. Last week, Disney-ABC Television Group launched Stage 9 Digital Media, an experimental new media division, bowing the comedy skein “Squeegees” on Feb. 28.
Via Variety
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