You’ve been RickRolled
Hollywood Newsroom is now Buzz Newsroom! Visit and bookmark our new site. Buzz is bigger and better, including sports, world news, gadgets and the entertainment news that you're used to. Same staff, just more stuff! Why Fark, Drudge and Huffington when you can Buzz!?t’s been more than 20 years since Rick Astley’s “Never Gonna Give You Up” topped the Billboard Hot 100, but it is once again infiltrating the public consciousness thanks to the phenomenon known as “RickRolling.”
Around March 2007, bloggers and online social networkers started casually linking to the song’s nostalgically ’80s music video via YouTube. RickRolling was a psych-out for readers who would click on tantalizing hyperlinks, only to fall prey to a young Astley’s blonde bouffant and idiosyncratic dance moves.
RickRolling has since taken on a life of its own, with YouTube users creating their own lip-synced routines and real-life RickRoll interruptions at, say, a Scientology protest or board meeting, often with the refrain “You’ve been RickRolled.”
Via Reuters