Ad trade group opposes Google/Yahoo collaboration
Hollywood Newsroom is now Buzz Newsroom! Visit and bookmark our new site. Buzz is bigger and better, including sports, world news, gadgets and the entertainment news that you're used to. Same staff, just more stuff! Why Fark, Drudge and Huffington when you can Buzz!?The Association of National Advertisers (ANA) said Monday its board has registered with the U.S. Department of Justice its opposition to a planned search advertising partnership between Google Inc. and Yahoo Inc.
New York-based ANA said it sent a letter to Assistant Attorney General Thomas O. Barnett, citing concerns “that the partnership will likely diminish competition, increase concentration of market power, limit choices currently available and potentially raise prices to advertisers for high quality, affordable search advertising.”
ANA said it “conducted a comprehensive, independent analysis designed to represent the perspectives of the broad advertiser/marketer community. It included input from the board’s members and face-to-face discussions with Google and Yahoo.”
The letter claims that a Google-Yahoo partnership will influence 90 percent of search advertising inventory.
- from Bizjournals