Apple Likely to Unveil New Laptops
Hollywood Newsroom is now Buzz Newsroom! Visit and bookmark our new site. Buzz is bigger and better, including sports, world news, gadgets and the entertainment news that you're used to. Same staff, just more stuff! Why Fark, Drudge and Huffington when you can Buzz!?Apple Inc. next week is expected to unveil new laptop computers — including a model that sets a new low price point for the company — as it sets its sights on one of the fastest-growing categories in the business.
The Cupertino, Calif.-based company issued invitations to media and analysts on Thursday for an event Tuesday that indicated the event would focus on its portable Macintosh line. The invitation shows a single spotlight on the company’s logo on a notebook computer.
An Apple spokesman declined to provide further details, but the company is widely expected to unveil new versions of its MacBook and MacBook Pro notebook computers, including a model that would be priced below $1,000 for the first time.
Some analysts are expecting the laptops to start at less than $800, compared with $1,099 now.
That would bring Apple closer in line with the rest of the industry, which is aggressively cutting prices.
- from WSJ