Disney.com to stream full-length pics
The Mouse House has begun streaming full-length movies for free on Disney.com.
Pics including “Finding Nemo,” “Monsters, Inc.,” “The Princess Diaries 2″ and “Freaky Friday” will be available on the site for one week each, following their ABC broadcast on “Wonderful World of Disney” this summer.
At this point, advertising is limited to a short pre-roll spot and contextual ads on Disney.com, but the Mouse House plans to add more spots as it expands its online video offerings.
Disney sells the same pics for digital downloads on sites including iTunes, but those offerings are permanent and ad-free. All the pics have had their DVD bows, lessening concerns about cannibalization.
- From Variety