Facebook’s Big Facelift

Facebook’s designers want to cut the clutter. The Palo Alto (Calif.) social networking site is readying an extensive overhaul of its core profile pages in an attempt to bring back the sleek aesthetic that helped fuel its early popularity. Executives say the redesign should hit the Web browsers of Facebook’s 70 million worldwide users in the next few weeks.

The moves come in reaction to Facebook’s becoming “more cluttered and harder for users to parse,” according to Katie Geminder, the site’s director of user experience and design, who oversees the design team working on the project. As such, the redesign represents a major simplification. Elements currently displayed on one crowded page—personal information, photos, the continually updating news feed, and the “wall”, where users can post comments, for example—will probably be divided between separate pages and accessible through distinct tabs. The new design also collects and sidelines independently developed applications, such as games of Scrabble or the chance for users to rank the “hotness” of their friends.

- From Business Week