HBO Bringing Shows to iTunes!?
May 12, 2008
According to Portfolio, Apple and HBO will team up to offer HBO original programming on iTunes in the next couple of weeks, and HBO may receive variable pricing and/or a higher profit percentage for its shows than other content providers. This is huge not only because it marks HBO’s first big move into the online media market, but also because they’ve managed to strong arm a notoriously stingy Apple into their own financial terms.
If HBO does come to iTunes, it will be their first mainstream venture into the online media market. They’ve been hesitant up until now, presumably because it might cannibalize subscription revenue. While they are testing an online on-demand system with a planned national rollout, its currently only available in Wisconsin, and requires a subscription to HBO through cable providers.
- From Gizmodo
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