Home video format war just beginning. Blu-ray’s next battle is against standard DVDs
“And that next battle starts with the entrenched format Blu-ray is trying to usurp, good-old 480p-resolution DVD, which may not be the “it” product it was back in the early days of the Bush administration, but overwhelmingly remains the go-to platform for delivering recorded movies and TV shows into the home.
“You will now see more of a comparison towards standard DVDs and less about the difference between Blu-ray and HD DVD,” says Sony Pictures Home Entertainment topper David Bishop, summing up Blu-ray’s next major marketing push.
Now that HD DVD is going away and the DVD biz is undeniably in recession — despite a boffo summer theatrical season, North American homevid sales declined 3.1% in 2007, according to Variety sister publicationVideo Business — the studios would love it if Blu-ray became even half as trendy as DVD was just a few years ago.”
Via Variety