Studios and theaters seen announcing digital deal soon

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Posted September 28, 2008 at 11:20 am | Tags: ·

Walt Disney, Paramount, Twentieth Century Fox and Universal are soon expected to announce a long-sought $1.1 billion digital cinema deal that Hollywood hopes will boost attendance, cut costs and enable more 3-D viewing, sources close to the deal said on Thursday.

The studios declined to comment, but sources with knowledge of the talks said the deal to help co-finance the upgrade for a group of movie chains was virtually complete, with an announcement expected within days or weeks.

Long delayed by debate over who should pay for the system, digital cinema offers a potential solution to declining movie attendance at a lower ongoing cost.

- from Reuters



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